We got a chance to talk to Roadshow Revival Event Producer Ross Emery and ask him a few questions about the venue change. Here’s what he had to say.
Why did you move from the Fairgrounds to Mission Park?
The six years at the Fairgrounds were great. They took good care of us there. But the business model just wasn’t sustainable. Talent like the Reverend Horton Heat and Billy Joe Shaver don’t come cheap. I’ve lost some money doing this event and I just couldn’t of done it the same way another year. I almost called it quits last year, but pulled it together and pushed through at the last minute. I feel like the Roadshow Revival is that kid who just finished college who needs to venture off on his own and make his way in the world. And I think Mission Park is a great location for that. There’s lots of grass, shade, mission style architecture and fountains. Add the city lot and the Knights of Columbus Hall and you’ve got ample space to accommodate our signature attractions. It’s also situated so all of our local and out of town guest can enjoy all the great things Downtown Ventura has to offer.
Why do a two day festival?
I’m a musician myself (Ross has played drums in local band Raging Arb and the Redhead for thirty years) and a big fan of music and just couldn’t slot all the bands I thought would be a great fit for the Roadshow in a one day Festival. And I wanted to give our out of town guests a good reason to get a hotel and spend the weekend enjoying the beach and all the great shops and restaurants in Downtown Ventura. It also gives our vendors more opportunity to sell their goods.
If this event hasn’t been financially successful, what keeps you coming back to it?
I really enjoy working with the community, my friends, my daughters, and my brother Toby our creative director. It takes a big team to put something like this together and it’s just such a blessing to share it with the people you love. Seeing the smiles on all of our attendees faces and knowing that our hard work had something to do with it is something I look forward to every year.